2026년 2월 7일 · Unknown · financial · 출처 Yahoo Finance
This article first appeared on GuruFocus.
Coca Cola (KO, Financials) is closing the freezer door on a piece of Americana. The firm is stopping making Minute Maid frozen juice concentrates in the U.S. and Canada after almost 80 years. These were the orange cans that used to be in practically every freezer.
Warning! GuruFocus has detected 4 Warning Signs with BOM:530549. Is KO fairly valued? Test your thesis with our free DCF calculator.
The choice ends a lengthy run that started in 1946, when Minute Maid initially offered orange juice all year round. Families would combine the frozen concentrate with water and offer it for breakfast. This tiny ritual helped shape morning habits for decades.
But things are different now. People who buy nowadays want things to be easy and fresh, so they opt for ready-to drink or refrigerated juices more often than frozen cans. Coca-Cola is changing its focus because of rising citrus prices and worries about sugar.
The drink company says the change lets it focus on its contemporary juice line, which includes Simply and Fairlife. It's a sad departure, but it shows how people's routines change from one generation to the next.
View Comments