2026년 2월 9일 · Unknown · financial · 출처 Yahoo Finance
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From an entrepreneur to trying to reinvent a claim to fame to win in the era of artificial intelligence. This is where we find Ring's chief inventor, Jamie Siminoff. Siminoff founded Ring in 2013, which he later sold to tech giant Amazon in 2018 for $1.15 billion. Ring has since developed a host of connected security products from floodlights to new iterations of its iconic connected doorbell. Siminoff left Amazon in 2023, only to return in early 2025 to lead its suite of security products. He is said to be tasked with taking the connected security platform to new heights by leveraging AI while driving a more efficient business. Yahoo Finance Executive Editor Brian Sozzi sits down with Siminoff on the Opening Bid Unfiltered podcast to discuss what he is working on at Amazon, what motivates him as an inventor, and leadership lessons learned from building a consumer product hung from most doors in the US.
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Yahoo Finance's Opening Bid Unfiltered is produced by Langston Sessoms.
Video Transcript
0:00 spk_0
Welcome to a new episode of Opening Bid Unfiltered. I'm Yahoo Finance executive editor, Brian Sazi. Like I always say, this podcast will make you a smarter investor, and if you do not get smarter after this one, you're just like, you're not getting it because you should get really, really smart after this. It's a real treat to have uh Ring.Uh, inventor Jamie Simonoff in the Yahoo Finance house at our New York City headquarters. It's good to see you, man. Thanks for having me. It feels you, you and I have never met. Uh, you're also out with this, uh, this book, uh, Ding Dong, appropriately with the ring doorbell, uh, on, on the cover. Let's make the
0:31 spk_1
appropriately named Ding
0:32 spk_0
Dong, right? Um, you and I have never met, but it feels like I know you. Like I've, you have to get that. Like I've seen you on Shark Tank, and I have, I think, 3 of these doorbells. I mean.What are you working on right now? I want to get into your career, but you came back to, you left Amazon, you came back to Amazon, like what are you working on?
0:54 spk_1
So, I mean, I, I, I did, I, I left for about a year and a half, and I came back, and what I've been working on is how AI can become what I call IA, which is an intelligent assistant.So, and applying that to Ring. So applying it to our cameras, all of our features, our neighborhoods. Um, I mean, we can go into it, but we're returning one dog a day right now with a thing called Search Party. We just launched something called Fire Watch, which helps look for fire through the cameras when we have these events.He saw in Los Angeles, um, so it's just like so many cool things, um, that we're working on right now, and I, yeah, so I'm like, I'm kind of back and I just feel like I'm, I'm also back to like startup mode.
1:32 spk_0
I wasso excited to talk to you, you know, I, I don't want to gloss over the, over Jamie's career. I mean you created Ring out of your garage, right? When didyou create it?
1:40 spk_1
I did back in 2011, um, and yeah, I was, I was in the garage.Garage inventor literally working on other stuff, couldn't hear the doorbell. I, I, I looked for a wife, I had an iPhone, I'm like, oh let me get a doorbell that goes to my iPhone. I mean, it was early days, nothing did it, so I'm like, oh let me build a doorbell that goes to my iPhone. And it turned out my wife said this makes me feel safer at home, people seem to love the idea. It was like when sort of pre-sale things like Kickstarter were starting to go up, so we kind of put it for pre-sale.And yeah, one thing led to another, and it's now, I mean, it's, it's raining.
2:16 spk_0
I, uh, people should know too, like I grew up, uh, my grandmother was the first one in my house to get an alarm for her house, but you walked in.And you punch things into a wall, and that was your alarm system. Uh, you essentially created something that never even existed. Like, how did you know you were that you were ontosomething?
2:33 spk_1
So I, I, I realized we're onto something, um, when, I mean, my wife was the first one who said this makes me feel safer at home. And, and what I, what I quickly understood is technology had changed, the company's building security for resident like for residences and homes had not adjusted to it yet.And that by being able by having phones with us, we were now able to connect to our homes, so we needed the other side, you needed something to connect to, and by doing that, you delivered presence, and presence is basically likeSomeone comes into the house and says, hi, you know, I'm here to sell whatever. Like they might be looking to see if the house is empty, like a lot of these like knock knock burglaries and stuff. So now it's like you answer, you say, you know, I'm in the back, sorry, I can't come out, and they leave. And so delivering presents to neighborhoods was, was really important as a first step. Um, and I got kind of lucky, but I also, I mean, you know, I, I, once I started in this, I saw, um, these little pieces and sort of bread crumbs to lead us to what we've done today.
3:29 spk_0
Have youdefeated porch pirates? Is it over?
3:32 spk_1
Um, porch pirates, yeah, they're, they're a tough one. They're like cockroaches. Um, you know, they don't, they don't seem to want to fully die, uh, but we keep combating it. I, I do, you know, with, with AI, I would not be surprised if in the next 123, with what we're doing, that we're able to really impact those things like porch piracy, because those are just, they're really hard because you need someone to sort of watch the camera all the time, and, and you don't want to have to always watch your camera all the time.And, and I, I do think we can take this AI to IA like being an intelligent…