2026년 2월 18일 · Unknown · financial · 출처 Yahoo Finance
STORY: General Mills shares fell more than eight percent Tuesday morning after the cereal maker cut its annual core sales and profit forecasts.The producer of Cheerios and other brands is contending with a volatile economic backdrop and evolving consumer tastes.Shares have fallen nearly 19% in the last 12 months.General Mills and other packaged food companies are under pressure as lower-income shoppers, hit hardest by persistent inflation, trade down to value brands and private-label goods. At the same time, the industry is contending with evolving dietary preferences and a growing push toward healthier foods, accelerated by the broader adoption of GLP-1 weight‑loss drugs.CEO Jeffrey Harmening said at a conference on Tuesday that, quote, "Cost of living and housing pressures are reshaping spending patterns, and value is a core expectation that is here to stay.”Earlier this month, PepsiCo cut some prices following a consumer backlash against earlier price hikes, while Kraft Heinz last week paused plans to split the company and forecast weak annual earnings after missing quarterly results estimates on tepid demand.General Mills now expects annual sales to be down 1.5% to 2%, compared with its previous range of down 1% to an increase of 1%.One analyst tells Reuters the forecast now seems more realistic.
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