2026년 2월 20일 · Unknown · financial · 출처 Yahoo Finance
This article first appeared on GuruFocus.
United Airlines (NASDAQ:UAL) shares fell about 3% on Thursday morning after the carrier unveiled changes to its MileagePlus rewards program.
Management said the revamp will reward travelers who use the airline's co-branded credit cards. Cardholders will earn more miles per dollar spent and get lower redemption rates, including for some long-haul business-class flights.
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The changes aim to benefit the highest-spending customers and mark the largest overhaul of United's rewards system in over a decade. In 2016, the airline shifted from distance-based to spend-based rewards.
United is also offering additional perks to encourage credit card sign-ups, including no fees for checked bags and earlier boarding. Cardholders can redeem miles for flights at a 10% discount.
The loyalty program update is part of a wider trend in the airline industry to incentivize top spenders rather than frequent flyers. United partners with JPMorgan Chase (JPM) to issue its co-branded cards in the U.S.
Investors reacted negatively to the news, sending UAL stock lower ahead of the April 2 rollout. Analysts will be watching adoption rates and potential revenue impact.
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